THE BRAND CAMPAIGN

Rachel is a worldwide artist as well as wedding/boudoir photographer. Rachel came to us with a huge vision for her brand. She had branding done for her business in the past and while it was beautiful, she felt like it looked like every other photographer in her industry and she was ready to shake things up. To know Rachel is to know that she is a firecracker and full of life; she wanted her brand to showcase that.

From Rachel's exclusive "Screening Room" website page that brings her clients behind the scenes of working with her, to her unique animations and movement infused throughout her site, her brand is one that can't be matched in her industry.

Teaming up we really wanted to push the envelope on what people thought a wedding photographer's brand should look like as well as allow Rachel to identify herself as the artist she is so that it opens her up to more opportunities. We created a bold, confident and edgy brand that is infused with Rachel's personality. She is getting more aligned bookings than ever and clients come ready and excited to work with her.

PROJECT INFO:

BRAND THEME SONG

Something unique that we ask all of our clients is to tell us what their brand theme song would be; this allows us to get a feel for the brand while we are working on rebuilding it. We often listen to these songs while creating for the new brand and vision. Before you get started exploring this study, make sure to hit play below to be fully immersed in the brand feeling.