Where we help you go from standing in the back of the room, to being featured in the front row of your industry.
THE FROW
Welcome To
YOU'RE HERE BECAUSE
you want to ensure that your brand is just as impactful on social media as it is when invoicing. So it’s time to stop watering down your brand by neglecting the importance of the design experience. The FROW retainer is a subscription based model where we co-create with you on a monthly basis to ensure that your brand is being executed in a way that takes you from basic to exclusive.
Time and time again I’ve heard how clients put their design on the back burner for their own business. You’re so busy focusing on your clients or selling your offer/product, the last
thing you are worried about is how you’re showing up. You think that by doing it yourself, having your team do it, or purchasing a template is good enough - but it’s not.
We take the time and thought out of making sure that you show up consistent and “on-brand” 100% of the time. You want to focus on what you do best and that’s your artistry, while we do what we do best and continue to
weave your brand’s story and visuals through every touch point of your client/audience experience on a month to month.
Design Is
Your First
Impression
When someone comes across your brand the first thing that they see are visuals. It’s been proven that your clients will get
an overall feeling of whether or not they can trust your brand based off of how it looks upon first impressions. Does it look
put together? Does it evoke an emotion? Or, does it feel like a scam, something you threw together in Google Docs?
You’re focused on a verbal hook when in reality, design is your hook. If you’re ready for your visuals to stop being an afterthought, to become the talk of your industry, to make more sales simply based off of the fact that your audience can’t scroll passed your content - then The FROW is for you.
You’re focused on a verbal hook when in reality, design is your hook. If you’re ready for your visuals to stop being an afterthought, to become the talk of your industry, to make more sales simply based off of the fact that your audience can’t scroll passed your content - then The FROW is for you.
We can take more off of your plate than you realize, here are some examples of things you can assign to us
throughout the month:
Merch Design
Launch Assets
Client Presentations/Guides
Website Maintenance/Edits
Freebie or Shop Product Creation
Backend Systems Rebrand
Email Design/Headers
Creative Direction for Yearly Photoshoots
packaging and print design
social content creation
marketing and campaign assets
brand collateral
website page add-ons
How It
Works
01
Once you are onboarded into The FROW you will get access to your ClickUp space. You will be able to get familiar with the platform, ask any questions you have and assign your first task within 24 hours.
02
Some months you will be overflowing with needs and ideas and some months you won't have much to assign us. On the months that you aren't sure what to assign, we step in as your Creative Director and work with you on our ideas for your brand, as well as assets that will bring you more attention and sales.
03
Your first few months inside of The FROW we spend time revamping all of your current assets and bringing them up to speed. Once we have your brand foundation completed, we are able to dive into the fun visionary tasks that help you get your big ideas out into the world, sooner.
WHAT'S INCLUDED?
Okay, But
VISIONARY WORKSHOP CALL
To kick off your retainer, we start with a Visionary Workshop Call to plan your next 3 months with us. We will discuss things like your current strategy, the results you’ve had and the results you want. You can start to assign tasks as soon as you get access to your project space. This is meant to be a partnership so you don’t have to have it all figured out, that’s what I’m here for.
6 Design Hours Per Month
Our clients have found that 12 hours/month gives them the flexibility to have their business needs and wants met. No more sacrificing your big dreams and visions because you don’t have the time to bring them to life. Your design hours can be used for anything we listed above and beyond. We value transparency so you have access to your hour usage at any time as well as how much time we’ve spent on a specific task. No gate keeping here.
No Asset Limits
The FROW was designed without assets in mind. Our goal was to take as much off of your plate as possible while giving you the space to dream big, so instead of limited assets like “10 graphics per month or 1 website page”; you can assign anything and everything that you need for the month as long as you still have design hours to use. We have had clients assign an entire months worth of content, client deliverables, website maintenance and more all within the same month.
Creative and Brand Direction
The support inside of The FROW doesn’t stop at just digital assets and collateral. For things such as yearly photoshoots, client events, team retreats, etc. you get access to creative direction and resources to make sure every touchpoint is branded in a way that generates more sales and more opportunities for you. We even meet virtually with your production team for your photoshoots to ensure that your brand vision isn’t compromised as you partner with other creatives to work on it.
The FROW
CASE STUDIES
gothgloss
(steph)
Social Media Content Creation, Email Design and Scheduling, Client Presentation Guides, Holiday Thank You Cards, Website Maintenance and Additions, System Rebrand, and More
CHLOE RAMIREZ
(PERSONAL BRAND)
Social Media Content Creation, Photography Creative Direction, Merch Design and Packaging Assets, Shop Launch, Podcast Direction/Naming/Launch Assistance, and More
KYRA BEATTY
(PHOTO)
Social Media Content Creation, Business Card Design, Website Maintenance and Additions, Magazine and Client Guide Design, Photography Creative Direction and More
VIBEhaus
(NATALIE)
Natalie Uses The Frow To Create On Brand Content For One Of Her Clothing Brand Clients, We Do: Email Design, Social Content Design, Brand Refreshes, and More.
