THE
ARTIST'S
SHIFT
For the creatives, founders, and artists who want more than surface-level brand advice, this is the starting point. Inside, we pull back the curtain on the process behind our most impactful projects. The strategy, the structure, and the creative direction that set our clients apart. This isn’t just theory, it’s the same thinking that shapes every brand we touch. Across five episodes Celeste breaks down: the difference between a project and a presence, why our brands hold weight without needing to shout, the strategic mindset that moves clients from service provider to industry reference and because we don’t do fluff, each episode includes actionable steps and homework designed to shift your thinking and set a new standard for your brand.
If you’ve ever wondered what makes our work different or why you should work with us, this is where you find out.
EPISODE 001
BEYOND THE STARVING ARTIST CREATIVE TROPE:
The phrase "starving artist" has been thrown around for generations, but what if it was never about struggling for survival, and about the mentality that keeps creatives stuck? In this episode, we redefine what it means to be an artist in 2025 and exposing the mindset shifts that separate thriving creatives from those still waiting for their big break.
EPISODE 002
HOW TO SELL THE VISION, NOT JUST THE WORK:
If your brand is only pushing services, products, or deliverables, you’re competing on price, not presence. But when you shift from selling what you do to selling why it matters, your brand stops chasing clients and starts attracting them.
EPISODE 003
FROM NICHE TO CREATIVE POSITIONING, THE SHIFT THAT FREES YOUR BRAND:
In this episode, we’re breaking up with the niche and stepping into Creative Positioning. A Sainte Noire signature framework designed to help you move beyond limitations and build a brand that’s as expansive as your creativity.
EPISODE 004
THE STRATEGY BEHIND OUR NOVELTY BRAND COMPOSITION:
In this episode, I break down The Novelty Brand Composition, the strategy I use to craft brands that feel inevitable; not just another option, but the standard. A Novelty Brand isn’t about chasing trends, it’s about creating something so distinctive that people can’t ignore it.
EPISODE 005
FACE THE INDUSTRY OR LEAD IT:
Now, we’re closing this season with the biggest shift of all: Becoming the face of your industry. If you’re still waiting for permission to take up space, this is your wake-up call. The ones who make this shift today? They’re the ones shaping the industry tomorrow.