Whether you're launching your first business or building something new inside Of an existing one
Brand DNA is our signature framework for building intentional, high-impact brands from day one.
It’s the same strategy-backed foundation we use across every brand we build refined into a 2–3 week experience you can grow from, launch with, and be proud to share.
your brand deserves more than a placeholder.
creatives and founders
branding their first business, product, or service
SMALL TEAMS OR SOLO FOUNDERS
launching a course, event, podcast, or digital product
ESTABLISHED BRANDS
creating a new offer, sub-brand, or collection that needs its own identity
ANYONE WHO'S TIRED OF PIECEING IT TOGETHER
and ready for a brand that reflects what they’re building
TL;DR — What You’re Getting
All without the cost (or commitment) of a full rebrand. Whether this is your first brand or your next big move, this is how you build it right.
DOES THIS SOUND FAMILIAR?
If you’ve been here, you’re in the right place
You’re building something new, but your brand still feels like a placeholder
(01)
You’ve tried to piece it together (a logo here, a color palette there), but it’s not giving brand
(02)
Your work is solid, your ideas are ready to go but your visuals don’t reflect any of it
(03)
You’ve outgrown DIY, but a full rebrand feels too soon or too much
(04)
You just want to launch something that feels legit without overthinking it
(05)
If any of this feels familiar,
You’re exactly where you’re supposed to be. And this is how you build from here.
included?
what's
✴︎ Core Brand Identity
Includes:
– Primary logo, secondary logo, submark
– Custom color palette
– Type system
– Brand guidelines PDF
✴︎ Brand Persona Starter
Includes:
– Brand archetype
– Tone alignment
– Presence prompts
– Styling cues for you, your visuals, or your team
✴︎ YOUR CHOICE OF A COLLATERAL ASSET
– Business Card Design (front + back)
– Thank You Card Design
– 1 Small Product Box or Shipping Box Design
Don’t see what you need? Just ask, we’re happy to adapt within scope.
✴︎ Messaging Mini Suite
– Tagline options
– Tone and voice guide
– Positioning notes to help you explain and sell what you do
✴︎ Launch Content Assets
– 9 IG post graphics
– IG styling guidance
– 9 story slides
– Optional: banner graphic or mockup
✴︎ Pay In Full Creative Direction Bonus
– Concept-led shoot plan tailored to your brand direction
– Outfit + prop strategy (for products or brand visuals)
– A content asset roadmap on how to use your imagery across marketing materials
– Outfit suggestions and styling inclusive of all body shapes and size
What changes with Brand DNA?
- You finally have a brand identity that doesn’t feel like a quick fix
- You know how to show up and talk about what you do clearly and confidently
- You’ve got a visual language that works across your content, your offer, your rollout
- You stop avoiding posting or delaying your launch because “the brand’s not ready”
- You start building with momentum because it finally looks and feels right
"Before Brand DNA my brand wasn’t very intentional. Nothing was cohesive and I just felt all over the place. She listened to my overall wants and goals, Then provided the Assets That allowed me to entertain the idea of "what if" or "I Can Really do this". I knew having someone like Celeste to support me would help me get there. "
This offer was built for creatives who are:
MEET
CELESTE
Hey, I’m Celeste. I help creative founders find their image, articulate their identity, and step into the kind of brand presence that makes them unforgettable (online and in the cart).
Sainte Noire was born from a decade in the beauty industry, years of creative experimentation, and a quiet refusal to play small. Since then, I’ve built a multi–6-figure studio and worked with clients ranging from fresh launches to brands with global reach.
My own creative life has never stayed in one lane: I'm a dancer, designer, singer, writer, and creative director. That’s why Sainte Noire doesn’t do one-size-fits-all. Every brand is treated like a living thing: layered, unexpected, and built to evolve.
When I’m not building brand worlds or concepting campaigns, you’ll find me playing interior designer for my home, soaking in the sun with my family, or adding another bold-but-beautiful brand idea to my Notes app. Versatility is my middle name, but at my core? I’m an artist. I believe in brands with soul and strategy. If you’ve got the vision and the taste to match? You’re in the right place.
