Whether you're launching your first business or building something new inside an existing one
Brand DNA is our signature framework for building intentional, high-impact brands from day one.
It’s the same strategy-backed foundation we use across every brand we build refined into a 2–3 week experience you can grow from, launch with, and be proud to share.
your brand deserves more than a placeholder.
creatives and founders
branding their first business, product, or service
SMALL TEAMS OR SOLO FOUNDERS
launching a course, event, podcast, or digital product
ESTABLISHED BRANDS
creating a new offer, sub-brand, or collection that needs its own identity
ANYONE WHO'S TIRED OF PIECEING IT TOGETHER
and ready for a brand that reflects what they’re building
TL;DR — What You’re Getting
All without the cost (or commitment) of a full rebrand. Whether this is your first brand or your next big move, this is how you build it right.
DOES THIS SOUND FAMILIAR?
If you’ve been here, you’re in the right place
You’re building something new… but your brand still feels like a placeholder
(01)
You’ve tried to piece it together (a logo here, a color palette there), but it’s not giving brand
(02)
Your work is solid, your ideas are ready to go but your visuals don’t reflect any of it
(03)
You’ve outgrown DIY, but a full rebrand feels too soon or too much
(04)
You just want to launch something that feels legit without overthinking it
(05)
If any of this feels familiar,
You’re exactly where you’re supposed to be. And this is how you build from here.
included?
what's
✴︎ Core Brand Identity
Includes:
– Primary logo, secondary logo, submark
– Custom color palette
– Type system
– Brand guidelines PDF
✴︎ Brand Persona Starter
Includes:
– Brand archetype
– Tone alignment
– Presence prompts
– Styling cues for you, your visuals, or your team
✴︎ Creative Direction
– Concept-led shoot plan tailored to your brand direction
– Outfit + prop strategy (for products or brand visuals)
– A 6–12 month content asset roadmap
– Outfit suggestions and styling inclusive of all body shapes and size
✴︎ Messaging Mini Suite
– Tagline options
– Tone and voice guide
– Positioning notes to help you explain and sell what you do
✴︎ Launch Content Assets
– 9 IG post graphics
– IG styling guidance
– 9 story slides
– Optional: banner graphic or mockup
✴︎ ADD-ONS & UPGRADES
Add virtual 1:1 shoot planning support for $1,500 and get every detail mapped out for you, including working with your shoot team.
THINKING ABOUT A FULL BRAND BUILD?
Upgrade to The Brand Campaign within 60 days of your project and apply your full Brand DNA investment toward it.
What changes with Brand DNA?
- You finally have a brand identity that doesn’t feel like a quick fix
- You know how to show up and talk about what you do clearly and confidently
- You’ve got a visual language that works across your content, your offer, your rollout
- You stop avoiding posting or delaying your launch because “the brand’s not ready”
- You start building with momentum because it finally looks and feels right
"Before BRAND DNA my brand wasn’t very intentional. NOTHING was cohesive and I just felt all over the place. SHE listenED to my overall wants and goals, THEN providED the ASSETS THAT allowed me to entertain the idea of "what if" OR "I CAN REALLY DO THIS". I knew having someone like Celeste to support me would help me get there. "
This offer was built for creatives who are:
MEET
CELESTE
Celeste is the founder and creative director at Sainte Noire® and Mother of two, Wife and Creative.
She knows creatives because she is one; from singing, dancing, poetry and songwriting, designing, creative direction and more her whole life has been a series of self expression and finding ways to be profitable off of her creativity. As an artist and creative you get told that you will be lucky to make a living off of your creativity, a lot. Now, Celeste spends her time helping other creatives and female business owners be more than profitable off of their creativity - she helps them lead their industries.
Celeste’s approach focuses on turning creative humans with businesses into thriving brands that are leading and respected in their industry using her signature framework. As a designer that puts an emphasis on user experience and user interactions, she combines both geniuses into The Brand Campaign so that you don’t have to choose between visuals and strategy.
Instead of just relying on your portfolio, skillset or product to convert for you, Celeste focuses on creating a brand image that’s profitable and reflects your messaging and purpose. Celeste doesn’t believe that you have to sacrifice aesthetics for conversions, in fact it’s the opposite. The aesthetics is what will get you the conversions at a much larger scale. The Brand Campaign is how you do this.
