THE BRAND CAMPAIGN

Karen came to us at a turning point in her journey. Already established in the wedding industry, she had the portfolio, the client experience, and the eye but her brand didn’t showcase her artistry or value that she was truly bringing to the table. She was done blending in with the soft, safe aesthetics of the wedding industry and ready to reposition herself as the artist and creative that you can't have a wedding without.

Together, we built a brand that feels editorial, emotional, and distinctly her. From the sculptural elegance of her shoot direction to a brand voice that feels equal parts grounded and elevated, every element was crafted to speak to a new kind of client: design-savvy, style-forward, and deeply invested in the story.

Karen's brand approach was about setting the tone. And now, she’s not only attracting couples who feel like a perfect fit: fashion-minded, emotionally aware, and ready to create something iconic together. She's also expanded her services into video and built a small team of other creatives to serve her clients better.

PROJECT INFO:

BRAND THEME SONG

Something unique that we ask all of our clients is to tell us what their brand theme song would be; this allows us to get a feel for the brand while we are working on rebuilding it. We often listen to these songs while creating for the new brand and vision. Before you get started exploring this study, make sure to hit play below to be fully immersed in the brand feeling.