For the artist, the visionary, the multi-hyphenate who’s fready for a brand that reflects her actual depth and identity.

This is the investment that turns “Oh I’ve heard of them” into  “I have to be a part of what they’re doing.”

This isn’t just a brand package, it’s the foundation for everything you’re building next. The kind of brand that people remember because it feels like something they’ve been looking for, but haven’t seen until now.

the season of signature    your next era    designed to be seen    built to last    identity is income    reputation is the strategy    the season of signature    your next era    designed to be seen    built to last    identity is income    reputation is the strategy   

Right now, you might be feeling like…

Your visuals feel more like placeholders than presence.

You’re piecing things together and it’s not translating. People like your brand, but they’re not seeking it out when it’s time to spend money.

You’ve outgrown the Canva-era of your brand, but a full agency rebrand feels like overkill.

Your ideas are strong, but they’re getting lost in a brand that no longer carries your vision.

Where rebrands end and brand worlds begin…

You’re not here for fast graphics or a pinterest moodboard masquerading as a “brand.”

You’re here because you’re building something that you want to last, not just rush in and flame out. Something that feels like you and feels like the future.

Your brand needs to:

Lead with clarity

Say something with meaning

Generate sales without so much legwork from you

You want visuals that carry weight, not placeholders that “hold you over.” 

join the waitlist

Your visuals are clear, cohesive, and confidently aligned with where you’re going, not just where you’ve been.

You have a brand identity that mirrors the energy of your most powerful ideas and moves people to buy immediately.

You're not stuck explaining your worth because the reputation of your brand embodies it.

You’re attracting aligned clients who say “I felt like I knew you” before they even speak to you.

Your content, messaging, and design are finally working cohesively and telling the same story.

Imagine instead…

Brand DNA is for you if

You’re stepping into new territory: launching a brand, a sub-brand, a course, a podcast, a product and it needs a brand world of its own to live in.

Your current branding feels more like a stand-in than a signature you can be known for.

You’ve outgrown the Canva life, but a full-scale rebrand feels too big (or too impersonal) for where you are.

You’re not trying to look like a brand, you’re ready to become the brand.

The key to Brand DNA is not proving that you’re ready, it’s about building a brand that holds the version of you who already is and crafting that into something that generates revenue and reputation.

season

has arrived.

signature

YOUR

join the waitlist
the season of signature    your next era    designed to be seen    built to last    identity is income    reputation is the strategy    the season of signature    your next era    designed to be seen    built to last    identity is income    reputation is the strategy   

What’s Included

In Brand DNA we craft your brand world from the inside out; starting with your voice, then moving into visuals. Why is this order important? Because identity isn’t just what people see, it’s what they feel.

Finding your signature makes people say:

 “That’s so me.”

 “I couldn’t stop thinking about it.”

 “I have to be a part of what they're doing”

Here’s What You Get:

01. Core Brand Identity

Primary, secondary, and submark logos

Custom color palette + type system

PDF brand guidelines you (and your team) can actually use

Your brand’s visual foundation; not just crafted to “look good,” but to live across platforms, mediums, and moments.

02. Brand Persona Starter

Brand archetype + tone alignment

Presence prompts to guide content creation

Visual styling cues for consistency across platforms

This is your brand’s energy; how it moves, sounds, and shows up in the world. Giving you all of the tools you need to show up confidently after the rebrand.

03. One Tangible Brand Asset

Business card design

Thank you card design

Small product or shipping box
(Have something else in mind? We’re flexible, just ask.)

Getting you out of the digital world and into the physical, here you can choose one printed or physical piece of brand collateral. A little luxury goes a long way. Choose one:

06. Creative Direction (Pay-In-Full Only)

Concept-led shoot plan that you can use at any time

Outfit + prop styling guidance

Imagery roadmap for future content/marketing cohesion

Your visual signature = more than a cute shoot. Creative Direction is what we're known for. Let's make your content ecosystem immersive through your brand imagery.

05. Launch Content Pack

9 IG post graphics

9 Story slides

Optional banner or mockup for your site or emails

So your brand reveal doesn’t get buried in the scroll, we’ll help you roll it out with clarity and energy.

04. Messaging Mini Suite

Tagline options that stick

Voice & tone guide to keep everything sounding like you

Positioning notes to anchor your brand story

We’re not copywriters, but we can give you tangible direction for your brand’s messaging so you don’t have to overthink everything you say moving forward.

Alinea Beauty

FEATURED WORK

Alinea Beauty Culture is a beauty brand ran by Justine Duran.

Kyla Jeanette

Kyla Jeanette is a wedding and fashion photographer

Forever Golden

Forever Golden Handmade Jewelry Brand

etrnl

ETRNL is a visual artwork studio specializing in emotive and human-based fashion campaigns

Atelier

Atelier is an environmentally friendly skincare and cosmetics brand

A Brand in 3 Weeks With Your Sanity Intact

The Brand DNA process was built to be the easiest project you’ll ever book and the one with the highest ROI.

We know creatives and because we know creatives, this isn’t one of those “six-month waitlist, three-month timeline, 14 feedback round” situations. From kickoff to offboarding? We’re done in 3 weeks flat.

Whether you’re in a launch, a social life season, or just don’t want to manage another project, this experience is designed for maximum transformation with minimal time from you.

Here’s how we keep it low-lift and powerful:

That means you’re not “working on your brand” for the next quarter. You’re out there building reputation and revenue with it.

There’s only 2 feedback rounds total, no endless back-and-forth revisions

You show up with your vision, then we handle the ideation and execution

Little to no disruption to your current workload

Your brand identity is locked, loaded, and ready to lead in under 30 days

join the waitlist
the season of signature    your next era    designed to be seen    built to last    identity is income    reputation is the strategy    the season of signature    your next era    designed to be seen    built to last    identity is income    reputation is the strategy   

How We Build a Brand that Sticks

Our Process

We don’t just throw a logo at you and call it a day. Brand DNA unfolds in 3 intentional phases:

We start with your essence; who you are, what you stand for, and how you want to be understood. Focusing on the woman behind the brand becomes the foundation for your entire visual brand language.

We design with intention, strategy and UX in mind. Every asset is created to support how you communicate, sell, and show up. A “pretty” brand doesn’t generate revenue and the difference between pretty and successful is the execution.

You’ll leave with everything you need to launch with clarity and stay consistent long after.

Why This Isn’t Just a “Brand Package”

you need something that feels like art but works like strategy.

Our approach blends:

Brand psychology

Emotional design

Cultural fluency

And actual creative direction, not just mockups

So many branding offers stop at "aesthetic." Brand DNA goes deeper because creatives need more than digital age moodboards.

The Investment

We offer two options:

Launch Only Payment Plan

3 monthly payments of

$835

Pay in Full

(includes Creative Direction)

$2,500

Our Reputation Audit and Office Hours campaign-exclusive bonuses are only available during the launch and 1 being within the first 48 hours of doors opening. Book your call before February 18th to receive it!

Launch only bonuses

Brand authority isn’t built by doing more, it’s built by making aligned decisions consistently. When you book your call within the first 48 hours of doors open, you'll receiver This Office Hours bonus; it exists to support implementation once your Brand DNA is in place. You'll get 1:1 Voxer access to me and my creative brain for 7 days after your project is completed.

What this is used for:

  • Pressure-testing brand, content, or offer decisions
  • Translating your Brand DNA into marketing and visibility choices
  • Getting a Creative Directors perspective before making moves that affect your perception, pricing, or growth

VOXER OFFICE HOURS (first 48 hours only)

A personal 15–20 minute Loom review of your brand with a focus on perception, tier, and market positioning. Strong work doesn’t automatically translate to strong positioning. This review clarifies how your brand is being interpreted and whether it’s reinforcing or undermining your reputation and revenue. Yours to keep and revisit.

What I go over:

  • How your brand is currently positioned in the market
  • Where your market perception and pricing might be misaligned
  • What’s limiting your demand or authority
  • What needs to shift for your brand to support your next season

EXCLUSIVE REPUTATION AUDIT

"Before Brand DNA  my brand wasn’t very intentional. Nothing was cohesive and I just felt all over the place. She listened to my overall wants and goals, Then  provided the Assets That allowed me to entertain the idea of "what if" or "I Can Really do this". I knew having someone like Celeste to support me would help me get there. "

JUSTINE DURAN, FOUNDER OF ALINEA BEAUTY CULTURE

and more...

"Honestly, I didn't expect this many deliverables. It's amazing."

"Do it. 1000000%. It's a low barrier to entry with such a high impact and return; which is something insanely rare nowadays."


"I loved the Persona and Messaging guide.! It feels like an absolute game-changer and gives me a lot of confidence on how I should be showing up online and in-person. I feel like this upgrade with the branding gives me the permission to be more of a badass in my business."


"This was an easy, low-pressure investment that I could do in the middle of busy season without giving up my time. Which was an automatic yes for me"



"Hands down the coolest, offer I've ever invested in with the largest ROI. It touched not only my branding, but gave me tools on how to execute"



"I had branding already, but wanted a new brand focus for the new offer I'm launching. This was amazing to come across and use to do that with without spending the next 6-8 weeks and thousands of dollars on. It made me feel like I could invest in my next thing and be excited about it. "


Meet Celeste

Hey, I’m Celeste. I help creative founders find their image, articulate their identity, and step into the kind of brand presence that makes them unforgettable (online and in the cart).

Sainte Noire was born from a decade in the beauty industry, years of creative experimentation, and a quiet refusal to play small. Since then, I’ve built a multi–6-figure studio and worked with clients ranging from fresh launches to brands with global reach.

My own creative life has never stayed in one lane: I'm a dancer, designer, singer, writer, and creative director. That’s why Sainte Noire doesn’t do one-size-fits-all. Every brand is treated like a living thing: layered, unexpected, and built to evolve.

When I’m not building brand worlds or concepting campaigns, you’ll find me playing interior designer for my home, soaking in the sun with my family, or adding another bold-but-beautiful brand idea to my Notes app. Versatility is my middle name, but at my core? I’m an artist. I believe in brands with soul and strategy. If you’ve got the vision and the taste to match? You’re in the right place.

Signature brands don't happen by accident

This season of Brand DNA is first come, first serve. Once doors close we won’t be launching Brand DNA again until later this year. Join now to get early access when doors open up on February 16th, and access to the waitlist-only launch bonuses when we go live.

the season of signature    your next era    designed to be seen    built to last    identity is income    reputation is the strategy    the season of signature    your next era    designed to be seen    built to last    identity is income    reputation is the strategy   

For the creative founder with too many ideas and not enough time,

Your signature season is already here, let’s make sure your brand looks like it. When your signature is clear, people don’t need to price shop or compare options. You become the only option. 

Let’s find your signature