When Kayla first launched the brand, it was about building a community of visual storytellers, but this rebrand marks a deeper, more defined vision. It’s a statement, a new era for a school that refuses to blend into the creative noise. From a brand identity that includes a school crest, to creative direction that takes place within an actual school and and a website experience full of sticky notes, scribbles and alumni videos; The Sunroom School is a fully functioning brand world built for creatives and artists alike.
Brand Strategy
Brand Identity Design
Logo Design
Website Design and Development
Digital Assets
Creative and Art Direction (done in partnership with Kayla herself)
Brand Photoshoot Deck
Project Scope of Services:
Brand Theme Song
Something unique that we ask all of our clients is to tell us what their brand theme song would be; this allows us to get a feel for the brand while we are working on rebuilding it. We often listen to these songs while creating for the new brand and vision. Before you get started exploring this study, make sure to hit play below to be fully immersed in the brand feeling.
The Sunroom School X Kayla Mendez
The Brand Campaign, Creative Direction
Project Info:
Kayla Mendez is a Los Angeles-based commercial photographer, creative director, and founder of The Sunroom School, specializing in beauty and lifestyle campaigns for globally recognized brands including Nike, Barbie, Rare Beauty, Adidas, Starbucks, OUAI, and Jay Shetty.
Through both her commercial work and educational platform, she has become a trusted creative partner for brands and photographers alike, known for building thoughtful, story-driven campaigns that blend strategy with striking visuals.
Our partnership began through branding and website design before growing into an ongoing creative relationship. As Kayla's business evolved, she returned to Sainte Noire for additional creative work, and together we later collaborated on the creative direction and execution of Radhi Devlukia's Eat In Club brand imagery. Combining strategic creative direction with Kayla's expertise behind the camera, we helped establish the visual foundation for a brand launch that felt warm, editorial, and deeply human.
Working alongside another creative professional whose career is built on visual storytelling requires a different level of trust. Every decision, from brand strategy to creative execution, was approached collaboratively, resulting in a partnership that extended well beyond a single project and continues to reflect the kind of long-term creative relationships Sainte Noire was built to cultivate.
Photoshoot Direction
Our photoshoot package comes included inside of The Brand Campaign. We curate everything from outfits and brand themes, to shot lists and location sourcing. This allows our clients to enjoy the creation of their new brand while we handle all of the details that will make it truly come to life.
