Our partnership began inside The FROW, where we provided ongoing creative support across multiple areas of her business and new Dosha Guide launch and creation. As the brand continued to evolve, that relationship expanded into a full Brand Campaign, focused on developing both Radhi's personal brand and Eat In Club into a cohesive brand world that could grow alongside her vision and personal brand.
Brand Strategy
Brand Identity Design
Logo Design
Packaging
Digital Assets
Creative and Art Direction
Brand Photoshoot Deck
Design Retainer
Project Scope of Services:
Brand Theme Song
Something unique that we ask all of our clients is to tell us what their brand theme song would be; this allows us to get a feel for the brand while we are working on rebuilding it. We often listen to these songs while creating for the new brand and vision. Before you get started exploring this study, make sure to hit play below to be fully immersed in the brand feeling.
Radhi Devlukia-Shetty x Eat In Club
The Brand Campaign, The FROW, Creative Direction
Project Info:
Radhi Devlukia is a bestselling author, entrepreneur, wellness educator, and the founder of Eat In Club—a membership centered around approachable, nourishing recipes and intentional living. Through her cookbook JoyFull, podcast, digital platforms, and educational content, she has built a global community around making wellness feel accessible, joyful, and deeply personal.
Our role extended far beyond visual identity. Across brand strategy, creative direction, photoshoot planning, production support, launch planning, and the overall member experience, we collaborated on nearly every stage of the project. Together, we developed two interconnected brand systems (one for Radhi's personal brand and one for Eat In Club) each designed to feel distinct while remaining connected.
The partnership continued well beyond the initial branding phase through ongoing creative support, launch planning, and the continued evolution of Eat In Club's digital experience. As new ideas emerged, our role evolved alongside the business; helping shape everything from member functionality and ideal website features to long-term creative direction and launch strategy.
How the brand expanded into the website
DISCLAIMER: WEBSITE DESIGN NOT DONE BY US.
Photoshoot Direction
Our photoshoot package comes included inside of The Brand Campaign. We curate everything from outfits and brand themes, to shot lists and location sourcing. This allows our clients to enjoy the creation of their new brand while we handle all of the details that will make it truly come to life.
